Tag Archives: clothing

Swap&Shop – A Fashion Charity Event

16 Jul

Shopping for a good cause… yes please! That’s what myself and a fellow blogger will be doing tomorrow night when we attend the Swap&Shop Fashion Charity Event held by Alpha Car Hire and Variety, the children’s charity. We will take along five of our pre-loved fashion items (anything from clothing, jewellery and accessories) to then be added into one huge wardrobe SWAP stemming from hundreds of Brisbane’s most fashionable, to then pick out (or SHOP) five new items to update our existing wardrobe, all for only $25 (with proceeds going to charity), and all whilst sipping on champagne, eating canapés and chatting with fellow fashionistas.

Brisbane family business Alpha Car Hire is drawing on Brisbane’s most style savvy shoppers to attend its first ever Swap&Shop charity fundraiser as it aims to raise $10,000 for the Variety Children’s Charity before the annual XXXX Gold Variety Bash in August.

The event is being hosted by revered Image Boutique stylist Sara-Hatten Masterson and is being held at The Princess Theatre in Woolloongabba on July 17.

According to Alpha Car Hire Sales and Marketing Director Jacqui Miller, the event provides a unique way for women to refresh their wardrobe while helping a great cause.

“We wanted to marry the Swap&Shop concept with our own charity initiatives to create an event that really is the best of both worlds,” said Mrs Miller. “Our guests can come along, have some fun and update their wardrobe all while helping a fantastic charity make a difference.

“With so many different fashion styles expected to be on offer, there will no doubt be some great pieces to be discovered and we have some great prizes and goody bags to give away too.”

Alpha Car Hire has already raised over $25,000 for Variety this year alone, with its inaugural Swap&Shop event is a major part of its strategy to raise $100,000 by the end of the year, with all funds to be donated to helping disadvantaged kids through this highly respected charity organisation.

To register for the event and buy tickets, please visit: http://www.alphacarhire.com.au/swapandshop/

A ‘Sheike’ Event for Brisbane Fashionistas

31 May

Two weeks back I was invited to attend the official opening night for the first SHEIKE Flagship Boutique in Queensland. Already well established in New South Wales, now it was Brisbane’s turn to fall in love with SHEIKE’s razor sharp tailoring, strong silhouettes and bold prints.

Fall I did. HARD. I’m still nursing a bump to my head… call it a fashion fatality, but whatever it was, I’m glad it happened. The clothes screamed “me” and the way that the clothing and accessories fell into both ‘work’ and ‘play’ – I just knew that I didn’t want to shop anywhere else for a long time. It was as if ASOS and Netaporter had a baby – and it’s name was SHEIKE.

With 17 retail stores already well established in NSW, SHEIKE Managing Director George Lazaridis decided that Brisbane’s new Wintergarden precinct was the ideal “next big move” for SHEIKE. Thank You George!! Brisbane fashionistas far and wide thank you. Not only is every single piece in-store sophisticated and bang-on-trend… they’re affordable too.

I didn’t even get to look at EVERY.SINGLE.PIECE on the shelves, there was just THAT much stuff. Luckily, there was a fashion parade on the night showcasing SHEIKE’s current collection. I want everything!

We were also spoilt with excellent service (thank you Karah! I know you will probably read this), great food (a massive cheese platter that would have easily occupied me for an hour or so, except I was too busy trying on the entire store) and a surprise performance by Paulini, who was amazing and also so down to earth.

Myself (left), Annica from Haute and Stylish (centre) and Yolanda from Shopping Intervention (right)

But wait! There’s more good news… SHEIKE will bolster its presence in Queensland with another new store set to open in August at Westfield Carindale and further sites soon to be announced (I have a sneaking suspicion it will be Westfield Chermside… You heard it here first hautees!!)

I of course picked up a few pieces on the night and I will do a post on my purchases for you all soon. I am already planning my next visit.

Check out the new store at Shop G04 Wintergarden Shopping Centre, Queen Street Mall Brisbane, QLD.

You can also shop online at http://www.sheike.com.au

[Images: courtesy of RedPR, Brisbane News and my own, please do not reproduce without permission]

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